TCL stands for Telephone Communication Limited. The company was founded in 1981 as a manufacturer and marketer of telephone equipment and supplies. Already in the '90, their business started reaching other areas, such as multimedia technology, appliances, computing, communications and general electronics.
Purpose + Vision articulation, Identity development, Marketing and Print design, Image retouching.
6 years ago we started working with TCL, developing their local brand image. The challenge was to enlarge the visual identity of the brand, as they only had a few visual resources provided by the headquarters in Taiwan. We have been working since then on the design and execution of their packagings, catalogues, ads, logos, image retouch and iconography.
Flyer cover for new TCL 10 model release.
Marketing visuals for L9S model.
Cover for new TCL 20E product specs brochure.
Key art for TCL L10 Lite new model.
As a brand growing with new divisions and products, TCL approached us to help them develop and improve their visual communication and product packaging. We worked on visual design, logo design, packaging, POP, iIllustration and catalogues. It was important to the TCL team that consumers recognized the brand, but also that the look and feel was enhanced to target a larger audience.
In an industry filled with stiff competition, TCL faces competitors that push them to evolve and improve. Every company faced with this challenge has two options: 1) cling onto the “old way” that got them into this mess, or 2) rethink their company's communication with a new vision and image, and start to rebuild it. We urgently needed to renew the packaging and give the brand a new life on display. As a result of our combined efforts with TCL’s Marketing Department, the brand has now a very cohesive, strong and striking brand image that conveys their leading position in the home technology sector in Argentina.
It's a very good experience, there is always a quick and effective response towards providing solutions and alternatives to face different projects.
Matías Ramos, Marketing Department