DeAutos is one of the largest digital platforms to buy and sell cars online in Argentina.
When DeAutos first approached us, the main task was to completely redesign their branding and website, which in no way corresponded to the level and scale the company had grown into. The whole product was outdated and it was necessary to evolve it into a powerful, responsive sales tool.
Competitive benchmarking, User and Product discovery, Brand consulting, Low-fi prototyping, Hi-fi prototyping.
Our first task was to give a makeover to DeAutos's logotype and corporate identity.
We used DeAutos's brand pillars to anchor us as we infused vibrancy, sophistication—and a little bit of fun—into a fresh new design. DeAutos’s new logo became the center of an entirely new brand identity, complete with fresh colors, iconography, typography, and illustration rules. All wrapped into a single, comprehensive brand guidebook.
We created a comprehensive visual universe, populated with a vast library of icons to help and educate the user on the important information for each car model.
We worked closely with the product and dev team to review each feature and functionality within the website to make the buy/sell experience was seamless, allowing the user to focus on the important info and actions of each step.
When we acquired deautos.com we found a car listing from the past decade, we worked together with COCO to focus on the user experience and turn it into a service platform for those who want to buy and sell new and used cars.
Franco Di Masi, CPO