NYC's culinary market is very competitive given the variety and quality of the current offer. CookUnity understood that this market has changed and consumers seek new and better qualities for their food. Home cooked, fresh ingredients and transparency in the production process, are the main qualities . On these we worked in the visual development of the brand, seeking to convey: proximity, honesty and human touch.
The Scope / The Solution.
Purpose + Vision Articulation, Brand Identity, Visuals, Iconography, UI, UX. Coco was commissioned as its brand partner to create and develop the whole visual identity for CookUnity, a homemade food delivery service located in NYC. We developed a creative and visual strategy that joins the human aspect of the brand with the unique offer of healthy but delicious food. We work on both, the offline and online, development of the brand.
Coco is now part of our core team in every new project we build. He help us visualize the values of our brands and stick to it along the way. As designers of experiences, they always find the balance between functional and emotional design to enhance our ideas either online or offline. Insanely fast and accountable (when exactly do you sleep Mati?), outsourcing design with Coco was the best business decision I've made recently.
Mateo Marietti / Sushipop - CookUnity - Maca - StyleClub
Matias doesn't just get a job done. He invests his time, care, and creativity into making sure he has gone beyond a user's expectations. He's a problem solver at heart, so he loves asking big questions, researching, and working an obstacle until he has come up with the best possible solution. And not only does he have a great attention to detail, he is one of the fastest workers I know. I look forward to working with Matias each time we come into contact. Why? Because his love of work translates into the product of his efforts. And, he's just the best.
Matias Serebrinsky / CookUnity's Co Founder